Strategy
CasinoFair pivots towards millennials with major rebrand
Blockchain casino targets player control and engagement with relaunch
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Blockchain casino CasinoFair has undergone a wholesale rebrand of its business and update of its UI in a bid to target millennials. CasinoFair said it had chosen to rebrand based on player feedback and behaviour, which showed its product was appealing to a “considerably different” audience than a typical egaming product. The casino operator said…
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