Camelot announces new strategy to return National Lottery to growth

Operator also announces new permanent CEO as H1 sales drop 3.2%

Camelot has announced a new four point plan to return The National Lottery to growth, following the first stage of a strategic review into the company’s operations. The plan includes additional investment in Camelot’s online and retail channels, an improved range of games, and a “reinvigoration” of the National Lottery brand. The new areas of…

Camelot | National Lottery | Strategy