Caesars to unleash $1bn US sportsbook customer acquisition drive

US casino giant commits to “leaning the entire organisation” towards sports betting in competitive investment plan

Caesars Entertainment CEO Tom Reeg has committed to investing more than $1bn in company cash towards sportsbook customer acquisition in the US over the next two-and-a-half years. On the operator’s Q2 2021 investor call, Reeg revealed details of the ambitious plan, which he suggested could generate an EBITDA return of more than 50% once the…

Caesars Entertainment | CRM | Customer Acquisition | Strategy | Tom Reeg | US | US sports betting | William Hill