Caesars goes national with Truck Tour marketing campaign
US sportsbook operator focuses on fan engagement and localized approach with new initiative featuring mobile content production studio
Caesars has kicked off a nationwide fan engagement campaign featuring a 18-wheeler truck traveling coast-to-coast across the US to highlight its US sportsbook offering.
The Caesars Sportsbook and Casino Truck Tour, which launched yesterday with Monday Night Football, will target states with legalized sportsbook markets throughout 2022 and 2023, culminating in a stop at Super Bowl LVII.
It will stop at big sporting events in the respective states and select Caesars destinations, beginning with the launch of the Caesars Sportsbook at Buffalo Bills’ Highmark Stadium, aiming to deliver fan-based experiences.
Primarily focusing on tailgate-style events, the Truck Tour will feature Caesars brand ambassadors Trey Wingo and Kenny Mayne as well as appearances from Peyton Manning’s Omaha Productions stable of celebrity partners.
As part of a focus on responsible gambling, Caesars ambassadors will also be featured throughout the national tour campaign to educate bettors about responsible gambling.
Caesars Digital president Eric Hession said: “Providing customers with memorable experiences and treating them like royalty remains a key emphasis for us.
“The Caesars Sportsbook & Casino Truck Tour is an exciting chapter in our story as we shift our marketing focus to a more localized and targeted approach in our second year.
“We can’t wait to engage fans on the road, and we’d like to thank our great partners for making this possible,” he added.
In addition to the main assets, the 18-wheeler truck features more than 1,000 square feet of content production space.
This includes a state-of-the-art production studio for filming creative content and a fully equipped podcast studio for content creation with Caesars Sportsbook partners – Omaha Productions, ESPN, and CBS Sports.
The operator has confirmed its partner Omaha Productions will play a key role during the tour through both live event production and digital content creation.
Omaha Productions founder and NFL legend Manning, who initially partnered with Caesars in November 2021 before expanding the arrangement to include the Omaha business in June of this year, welcomed the deal.
“The team at Omaha could not be more excited to hit the road with our friends at Caesars this football season,” Manning said.
“Alongside Caesars, we’ve designed an unforgettable live experience that is sure to delight sports fans across the country,” the NFL legend added.