Bwin nets three-season official partnership with UEFA

Entain-owned sports betting brand will be on display across the inaugural edition of the Europa Conference League

Bwin has secured a deal with UEFA to become an official partner of both the Europa League and the newly formed Europa Conference League competition. The three-season agreement will allow parent operator Entain to market the bwin sports betting brand in regulated markets around Europe. This season, 64 teams from 35 of UEFA’s 55 member…

bwin | Entain | Football | Marketing | Sponsorship | Sports betting | UEFA