Bwin integrates live odds into pitch-side ad boards

Live odds on attacking team to score displayed on San Siro sponsor boards during Milan derby

Bwin has built on its betting partnership with Inter Milan by offering contextual live in-play odds on electronic sponsor boards during the Italian team’s matches. The GVC-owned sportsbook initially displayed basic 1X2 odds on the sponsor boards during Inter’s first Serie A match of the season against Fiorentina, before taking things a step further with…

bwin | GVC Holdings | Italian Serie A | Marketing