Bwin hones Germany focus with Borussia Dortmund sponsorship deal

Four-year agreement with the football club in line with GVC’s pledge to return brand to head of the German market

GVC Holdings’ bwin brand has struck a four-year sponsorship deal with Bundesliga football club Borussia Dortmund (BVB) as the operator looks to strengthen its position in Germany. Bwin was yesterday named the Champion Partner of the eight-time Bundesliga winners, in an agreement which will last until the end of the 2020-21 football season. The deal…

Borussia Dortmund | Bundesliga | bwin | Germany | Marketing