Bwin boosts World Cup strategy with Build A Bet launch

GVC-owned sportsbook integrates BetBuilder product from Betgenius and Sportcast ahead of 2018 World Cup

Bwin has launched BetGenius and Sportcast's Build A Bet product ahead of the World Cup, pledging to make the same-game accumulator feature a key part of its World Cup strategy. The automated BetBuilder software was integrated into the GVC-owned sportsbook and will appear on a dedicated tab on the brand’s desktop and mobile sites. The software…

Betgenius | GVC Holdings | Launches | Product | Sports betting | World Cup 2018


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