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Bwin debuts Hollywood-style ‘Who Stole the Cup?’ campaign

GVC sportsbook recruits football royalty, including Diego Maradona, for mystery-solving World Cup marketing initiative

Bwin has added to its Live The Action marketing campaign with a Hollywood-style World Cup television short called “Who Stole the Cup”? The two-and-a-half minute teaser features football royalty in Diego Maradona, Cafu, Stefan Effenberg and Vincente del Bosque, alongside German swimmer Franziska van Almsick. The quartet are pitted against each other in the Cluedo-style…

GVC Holdings | Launches | Marketing | Sports betting | World Cup 2018

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