Marketing

Bwin boosts Spanish presence with four football sponsorships

GVC-owned brand inks deals with Sevilla, Atletico Madrid, Villareal and Valencia

Bwin has signed sponsorship deals with four La Liga football clubs in an effort to raise its profile in Spain's growing online gambling market. The GVC-owned sportsbook brand inked deals with Villareal and Sevilla, which run until May 2018, while agreements with Atletico Madrid and Valencia run until June 2018. “Collectively they will help to raise our profile…

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