Bwin boosts digital marketing capabilities with Fresh8 deal

Operator to push targeted ads across major German and Austrian sports news sites

Bwin has announced a deal with marketing firm Fresh8 Gaming that will see the operator ramp up its digital marketing in Germany and Austria. The deal will see bwin adverts pushed automatically across major publishers in the region including Bild and other big German sports news sites. Fresh8 said its technology automatically creates optimised ads…

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