Buzz Bingo unveils Christmas ad campaign
Eight-week drive encourages players to show their ‘win face’ in anticipation of festive giveaway competition
Buzz Bingo has launched a new festive advertising campaign with customers afforded the opportunity to win £1m worth of prizes.
The new campaign encourages Buzz Bingo users to share their ‘win face’ in preparation for this year’s daily Christmas giveaway game.
The advert features two bingo players gearing up to celebrate their potential wins by practising their reactions in front of their bedroom mirror and in the kitchen.
The 30-second short was created by Rob Bovington and Stephen Webley at creative agency The Gate and was directed by Bravespark’s Jamie Maule-Ffinch.
The campaign will run for eight weeks across TV, radio and digital platforms, with the daily Christmas giveaway game running until 3 January 2021.
Players can win free bingo sessions, cash prizes and a tech bundle worth £3,000, which includes an iPhone, PlayStation 5 and a smart TV.
Harry Lang, Buzz Bingo marketing director, said: “We’re really excited to be launching this wonderfully fun and light-hearted campaign.
“As the ‘Christmas Spinner’ game is free to play and our players can get involved every day, we wanted to encourage our customers to ‘Get Ready to Win’ by practising their ‘Win Face’. The ad really brings to life the anticipation of winning and excitement of playing at Buzz Bingo,” he added.
Lang joined Buzz Bingo in October.