Buzz Bingo launches online arm
Retail bingo operator pledges to offer “the UK’s number one omni-channel bingo brand”
Retail operator Buzz Bingo has launched its online arm three months after opening its retail venues in the UK.
Buzz Bingo digital director, Stevie Shaves told EGR Intel the site had been in production for over a year and would offer players a unique omni-channel offering.
“The personalisation on the website enables us to talk to our players rather than at our players,” Shaves said.
“When a player logs into Buzzbingo.com the messaging online will be tailored for them. If you play in our Buzz Bingo club in Enfield and visit Buzzbingo.com, we’ll let you know what’s going on in your local club this week.”
The operator has branded itself as “the UK’s number one omni-channel bingo brand” and will compete with the likes of Rank’s Mecca Bingo.
Shaves said: “We’ve launched with a number exclusive games, such as The Wild Mob & Lumberjack Cash and our very own fast paced bingo game called Buzz Bingo Blast.”
“We have huge plans for linking our clubs and our online website. Work for this is well under way. Omni-channel is at the very heart of why we did this and it’s a huge focus of ours to deliver a seamless experience for our players both online and in club.”
The company operating Buzz Bingo bought a handful of Gala Bingo venues from the Gala Leisure Group and rebranded and relaunched them under the Buzz Bingo brand.
Shaves career background includes stints as head of bingo at Ladbrokes Coral and head of ecommerce at Rank. He was also an operations director at Playtech where he headed up the Sun Bingo, Fabulous Bingo and Mirror Bingo brands.
Rank has this month launched its Best Odds Bingo game in an effort to reinvigorate its Mecca offering and make bingo fairer for all players.