Buzz Bingo inks official gaming partnership with The Voice UK
UK bingo brand launches exclusive slots and bingo games to promote the ITV show
Multichannel bingo operator Buzz Bingo has sealed a three-year deal with The Voice UK to become the primetime talent show’s official UK gaming partner.
The agreement includes a 30-second TV advert showcasing Buzz Bingo’s exclusive products, while the operator will promote The Voice partnership and products to its online and retail customers, as well as social media fans.
To celebrate the tie-up and the 2020 season of the ITV programme, Buzz Bingo has released two exclusive games – a new online slot, The Voice UK: I want You and The Voice UK Bingo game.
Stevie Shaves, chief digital officer at Buzz Bingo, said: “Just like Buzz Bingo, The Voice UK is a hugely popular entertainment brand and has a viewer demographic that is closely aligned to our players. We believe that together we can offer a fun and exciting gaming experience for Bingo and The Voice UK fans alike.”
Steve Watling, controller of gaming operations at ITV, stated: “We are excited that Buzz Bingo is The Voice UK’s official gaming partner for the next three years. The Voice UK is all about finding amazing entertainment and bringing the nation together, which fits perfectly with Buzz Bingo’s brand and priorities.”
Nottingham- and London-headquartered Buzz Bingo, which is the largest retail bingo operator with almost 120 physical clubs, launched its online platform, BuzzBingo.com, in September 2018.