
BtoBet hires former Playtech chief architect as new CTO
Aspire Global subsidiary recruits Guy Gani in leadership role to manage the technical development of its B2B sports betting solution


Aspire Global-owned sportsbook platform provider BtoBet has recruited Guy Gani as the company’s new chief technology officer (CTO).
Gani boasts more than 20 years of experience in senior management positions at major tech companies and joins BtoBet from Evolution subsidiary Ezugi, where he was head of R&D.
The Israeli has also played a key role in the launch of numerous projects with leading igaming companies, including Playtech during a three-year stint as chief architect while in Tallinn.
In addition to scaling up BtoBet’s technology efforts, Gani will be responsible for developing the company’s betting technology solution.
BtoBet COO Dima Reiderman said: “Guy’s role as CTO will be pivotal in driving continued growth and expansion for BtoBet.
“Through our Neuron 3 sports betting platform we seek to leverage ML and AI processes to predict player patterns, trends and behaviours, and I am sure that Guy will be key in the process of delivering positive player experiences through technological excellence.
“I am confident that Guy’s extensive skillset will be a great asset to BtoBet and we couldn’t have asked for anyone better to lead our product and technology roadmap and execute on our vision.”
Gani holds a Bachelor of Arts in Computer Science and Management from the Open University of Israel and will be start his new leadership position on 1 September 2021.