Brazil’s Secretariat of Prizes and Bets grants a further 21 definitive licences
Kaizen Gaming’s Betano, Stake and bet365 among a number of operators handed full licences by regulator, as newly regulated market picks up pace following 1 January launch
Brazil’s gambling regulator, the Secretariat of Prizes and Bets (SPA), has granted full licences to 21 operators, including Betano, Stake and bet365, bringing the total number of licensees in the newly regulated market to 35.
The flurry of full licence approvals were published in Brazil’s Official Gazette of the Union yesterday, 11 February, with each operator confirmed individually.
Ahead of the regulated sports betting and igaming market launching on 1 January, the SPA had approved 14 full licences along with 52 provisional permits.
Fully approved operators in the initial batch included Superbet, KTO Group and Betnacional, with Flutter set to take majority ownership of the latter later this year.
The 52 companies with provisional approval were given 30 days to submit final certifications for products, with several of those firms now having completed the requisite steps to secure total approval.
Operators had to have submitted documents by 30 January, although the option to apply for a further 30-day window was also included in the regulatory framework.
Full licences in Brazil run for a five-year period and allow holders to launch three brands in the market, with each licence costing BRL30m (£4m).
Betano, bet365 and Stake’s full arrival in the market will mark a significant moment, as the global brands now enter the fray.
Kaizen Gaming’s Betano brand has been touted as a Brazilian market leader, with web traffic sources noting the platform is far and away the most popular site in the country.
Bet365 was also a leading operator when the market was grey, while Stake’s push into regulated markets will now continue after the crypto-centric brand secured approval.
Posting on LinkedIn, Stake’s Brazil country manager, Thomas Carvalhaes, wrote: “The last few months have been of intense work, and although this result was expected, bringing a global giant in the betting sector to Brazil required a great effort from our local team. The merit belongs to everyone. Let’s celebrate, yes, but with the awareness that we still have a long way to go.”
Other operators to have been hand full authorisation in the latest batch include, Novibet, Betfair, Sportingbet and local brands Aposta Ganha and Betsul.
Lottoland’s Brazilian business, Levante, was also approved for a full licence. It will launch the Lottoland and Sorte Online brands in the market.
Lottoland CEO Nigel Birrell said: “We are excited that the Lottoland brand has secured its licence to operate online gaming and betting in Brazil.
“The application process was rigorous, as expected, but fortunately, our team has extensive experience in meeting compliance regulations and has worked tirelessly to ensure Lottoland is ready to enter the federal regulated market.”
Elsewhere, the SPA has announced a mandatory inspection fee for licensed operators.
Explaining the reason behind the introduction, the SPA said: “Normative Instruction No. 9/2025 aims to strengthen the monitoring and regulation of the sector, in line with the provisions of Laws No. 13,756/2018 and 14,790/2023.
“The regulation also reinforces the government’s commitment to promoting greater transparency and legal certainty for companies and bettors.”
Kaizen Gaming announced last month it had relocated its Brazilian team to a new office in the west of São Paulo – less than a mile from the operator’s old base.
Last month, EGR explored how the nascent regulated market had performed in its early innings, with interview on the ground in Rio de Janeiro.