Bragg Gaming Group begins brand refresh
Studios set for name changes with supplier preparing to open new Las Vegas office as part of US-focused rollout
Bragg Gaming Group has announced a strategic refresh which will see its companies consolidate under a single brand.
Currently operating as Oryx Gaming, Spin Games and Wild Streak Gaming, the trio of brands will undergo name changes in a move to evolve the “group’s outward profile”.
Oryx Gaming’s offices in Slovenia will become Bragg Ljubljana, while Spin Games’ US and Indian hubs will change to Bragg Reno and Bragg Chennai, respectively.
The firm will also open a new Bragg Las Vegas office this year, providing a base for existing employees from Wild Streak Gaming and Spin Games.
The new Nevada office will add to existing hubs in Toronto, London and Malta.
However, despite the overarching changes, content output from the brands will still retain internal studio names.
Yaniv Sherman, Bragg Gaming Group CEO, said: “As we consolidate our group companies under the single brand of Bragg, we celebrate the heritage, values and successes of Oryx Gaming, Spin Games and Wild Streak Gaming which have built us into the company we are today, and which will propel us into our next phase as a global igaming provider.
“We’re incredibly proud of the work that all of our colleagues have put in over the years which are the foundations we continue to build on.
“We’re sure that the renewed focus that our consolidation brings will be positively felt across our hubs in Toronto, Las Vegas, London, Ljubljana, Malta and Chennai and it will signal a new exciting era of growth for us all under the same umbrella with aligned values and goals,” he added.
Earlier this month, Bragg Gaming Group secured a $8.7m capital injection via a new funding agreement with New York-based investment vehicle Lind Global Fund II.