Boylesports launches Playtech casino
Ireland's largest independent bookmaker adds casino to its existing Playtech bingo and poker products.
Boylesports has launched its new casino powered by Playtech.
Boylesports casino will include a flash-based download launched with the full range of branded, progressive and classic slots alongside table and card games, while it will also use Playtech’s advanced player management, bonusing and loyalty tools. Playtech also supplies Boylesports with poker and bingo.
John Boyle, CEO at Boylesports, said he was “delighted” with the launch. “We’re in a strong growth phase at Boylesports and the launch of our new casino is testament to our constant innovation and development.”
Ruairi Boyle, head of gaming at the Irish firm, said: ” We’re constantly reviewing our offering as it’s paramount we have best-in-class product offering across all the verticals; and with our new casino and website we can confidently state we have a truly fantastic product range, user experience & interface which will help us to keep growing and moving forward.
“I’m looking forward to presenting our players with some the best games in the market and developing our promotional and marketing strategies that will reward and engage both old and new players at Boylecasino.com,” he added.
Mor Weizer, CEO at Playtech, added: “Since 2008, Boylesports has been a key customer for Playtech, utilising its wide range of products. Now, with Boylesports taking the next step in choosing Playtech as their partner in casino, Playtech further demonstrates its strength in providing a ‘one stop shop’ for operators”.