BoyleSports to push 20SHOTS’ F2P fantasy football offering to UK and Ireland customers
Game will see BoyleSports customers in with a chance of winning £10,000 by picking five Premier League players weekly
Fantasy sports software supplier 20SHOTS has signed a white-label agreement with BoyleSports to offer its free-to-play fantasy football offering, Fantasy5, to UK and Ireland customers.
The game offers a £10,000 weekly jackpot and requires users to pick a five-a-side team for the weekend. If they all outperform their predicted fantasy football points tally, the jackpot could be up for grabs.
The deal sees Fantasy5 taking advantage of BoyleSport’s existing player base, while the Irish bookmaker’s principal benefit will be in the form of the free-to-play customer acquisition tool.
There will be two games running side by side – the global 20SHOTS game and the BoyleSports one with the £10,000 jackpot available to users of both.
BoyleSports CEO Mark Kemp said: “We’re excited to launch Fantasy5 under our branding in order to boost our free-to-play offering for new and existing customers.
“Free-to-play is a key part of our customer acquisition and retention strategy and by bolstering our product offering with Fantasy5, we’re giving customers even more reason to log in each game week to spend time on site.”
20SHOTS recently announced that it had surpassed 100,000 regular active users.
Co-founder and CEO of 20SHOTS Jacob Kalms said of the partnership: “Our landmark agreement with BoyleSports is complete meaning their sportsbook customers can soon join the global pool of players, now in excess of 100,000 competing for our jackpots, free of charge, every game week.”