BoyleSports makes omni-channel push with BetTracker launch
Bookies including JenningsBet, Sean Graham, and Corbetts also go live with Playtech-powered product
BoyleSports has rolled out Playtech BGT Sports’ (PBS) BetTracker product as the Irish bookie looks to boost its omni-channel capabilities.
The omni-channel solution is available on iOS and Android and enables customers to transfer and cash out shop-made bets on their mobile device by scanning tickets.
John Pettit, PBS managing director for UK, Ireland, Asia and Australia, said: “BetTracker has been a fantastic addition to the retail sector since its launch, and we’re pleased that many of our existing partners are now offering it to their customers.
“The unique app provides players with much greater choice, improving the user experience and in turn, boosting incremental revenue in shops as it attracts new and existing customers alike.
“With the football season kicking off soon, we are hoping to carry on the momentum, and are confident this roll-out will contribute significantly to that.”
Independent bookmakers including JenningsBet, Sean Graham and Corbetts have also gone live with the product, while Betfred made a similar move last month.
In other Playtech news today, the supplier also announced the launch of its latest Norse-themed slot offering Ice Cave.
James Frendo, casino director, Playtech, said: “We are committed to providing the most extensive and dynamic suite of best-performing casino slot games from tried and tested classics to new, innovative products, and we are confident that Ice Cave will not only be a big hit across the Nordic market, but also around the world.”