BoyleSports commits “significant investment” to slots studio startup
Irish operator to support S Gaming’s growth journey with first slate of games to debut before end of the year
BoyleSports has ploughed a “significant investment” into slots studio startup S Gaming as it looks to bolster its casino content.
S Gaming is the brainchild of former InTouch Games exec Charles Mott and industry stalwart Kevin McGinnigle.
Mott spent a near-four-year spell with InTouch Games across its commercial division while McGinnigle worked for 8 Ball Games for more than nine years across operational roles.
The pair launched S Gaming earlier this year, with the group planning to debut its first slate of games in Q4.
As part of BoyleSports’ strategic investment in the startup, a series of bespoke games will be added to the operator’s gaming platform from January 2024.
The Stoke-on-Trent-based firm is targeting the recreational player cohort, with plans to launch content with a series of tier-one operators in the UK.
Speaking on the investment, Mott said: “S Gaming first met the team from BoyleSports at ICE, where the idea around an investment opportunity was born.
“Their vision, approach and sheer scale made this a no-brainer for us. Their ability to move fast, combined with their transparency really hit home with us; the cultural fit was just right.
“We’re extremely excited to hit the ground running and are determined to repay the faith showed in us by the BoyleSports team,” he added.
Steve Payne, BoyleSports gaming director, said: “Although this is a first for BoyleSports working with S Gaming, I previously worked with both Charles and Kevin, which made the decision to invest in their new business very easy for us.
“It’s exciting to be collaborating with them to bring creative bespoke content to BoyleSports as well as onboarding S Gaming to our content portfolio and supporting the team to innovate for the industry. We look forward very much to being part of this journey with Charles and the team,” he added.
This latest investment by BoyleSports follows its acquisition of Peruvian operator Timberazo earlier this year.
CEO Vlad Kaltenieks spoke to EGR about the group’s plans for global expansion following the confirmation of that deal.