BoyleSports bolsters brand ambassador portfolio with Natalie Sawyer signing
talkSPORT radio presenter joins the Irish operator’s coverage of this summer’s Euro 2020 tournament
BoyleSports has hired sports presenter Natalie Sawyer as a Euro 2020 brand ambassador.
The talkSPORT radio host boasts a CV which includes prestigious football podcast The Game and an 18-year stint at Sky Sports News.
Sawyer will provide video content featuring previews and reaction throughout the tournament across the operator’s social media channels and online blog.
The radio presenter joins former England and Liverpool captain Steven Gerrard as a Euro 2020 ambassador for BoyleSports, which this week launched a No-Lose £10 bet offer on every England match during the competition.
BoyleSports head of communications Leon Blanche said: “Natalie has always had a great rapport with her audience and as one of the leading names in sports broadcasting.
“We are absolutely thrilled to have her on board as a Euro 2020 ambassador,” he added.