BoyleSports bags Newcastle United partnership
Irish bookmaker scores Premier League presence after inking two-year deal with Magpies
BoyleSports has secured a wide-ranging betting sponsorship agreement with Premier League club Newcastle United.
The Irish bookmaker has been named as the club’s new UK and Ireland betting partner, and is set to launch several initiatives as part of the agreement.
The two-year deal will see BoyleSports install branded betting terminals at the club’s St. James’ Park home stadium, as well as launch competitions and experiences for supporters aged 18 and over.
The operator will also introduce matchday-specific promotions and specials offers in partnership with the club.
Mark Kemp, BoyleSports CEO, said: “As we expand in the UK, BoyleSports are delighted to be teaming up with the great team at Newcastle United.
“As an official partner for the new season, we look forward to BoyleSports betting being available online, on mobile and at the fantastic St. James’ Park,” he added.
Dale Aitchison, Newcastle United head of commercial, commented: “We are very pleased to welcome BoyleSports on board and we look forward to kicking off our partnership as the new season begins.”
Through the agreement, BoyleSports has expanded its UK stable of football sponsorships after having signed a two-year extension to its front-of-shirt sponsorship with Championship club Birmingham City in April.