Bookmakers should prepare for life without shirt sponsorships, says marketing exec

12BET consultant Rory Anderson thinks the Labour Party’s plans to ban football betting sponsorships is a sign of things to come

Betting firms should prepare for a future without shirt sponsorships, according to 12Bet marketing consultant Rory Anderson. Following calls from the Labour Party to ban betting shirt sponsors, Anderson told EGR that bookmakers should be reconsidering the deals anyway, with their marginal value decreasing all the time. He said: “A ban was always the danger…

12BET | Labour Party | Marketing | Rory Anderson | Sports betting