Bojoko launches its first-ever bingo affiliate site

Bojoko has made its first move into the bingo market after launching Bojoko Bingo in the UK.

The launch of the affiliate’s bingo product in the UK comes hot on the heels of its sports betting debut last year.

Bojoko Bingo will feature bingo-specific content written by experts to help players make informed playing choices, along with an extensive comparison portal for UK-licensed bingo operators.

The affiliate now boasts casino, sports betting and bingo sites in the UK, having debuted in the market in 2017.

Joonas Karhu, Bojoko CEO, said: “We are thrilled to officially launch Bojoko Bingo. This comes off the back of achieving big things in a small space of time with Bojoko Sports Betting.

“This success encouraged us to look into other verticals, and with bingo being so popular and such fun to play, it was the natural choice for us.”

Karhu went on to note the challenges the affiliate has faced in launching a new vertical but praised his team’s efforts to getting the product to market.

He explained: “Launching something new is always exciting but it does come with challenges. For this, it was mostly around code and recruiting the right people.

“We were incredibly lucky with the latter and have welcome additional people to the team, which now stands at 15 highly talented individuals with extensive knowledge of the industry.

“Cracking the code was a bigger undertaking, but the work the team put in means that we can now easily add and manage verticals on the Bojoko platform.”