Blask secures former SOFTSWISS sales head as new chief revenue officer
Greg Penkov joins the AI-based analytics platform after five years in the gambling sector as he is tasked with spearheading the company’s expansion plans
Blask has appointed former SOFTSWISS sales head Greg Penkov as the company’s new chief revenue officer.
In the new role, Penkov will oversee Blask’s global sales and business development initiatives, with a keen focus on helping the firm expand its market presence and increase revenue growth across multiple markets.
Penkov joins with industry experience behind him, having spent five years at SOFTSWISS.
After working as a business development manager at the supplier between October 2019 and May 2021, he spent three years as the company’s head of aggregator sales before leaving this month.
Prior to completing a two-year stint at data firm Falcongaze as head of the business development department, Penkov worked as a business development manager at engineering firm Alutech.
Speaking about his appointment, Penkov said: “I’m excited to join Blask at this pivotal moment in the company’s growth.
“Blask’s innovative AI-powered analytics platform has the potential to revolutionise decision making in the igaming industry and beyond.
“I look forward to leveraging my experience to help establish Blask as the go-to solution for businesses seeking data-driven insights.”
Blask CEO Max Tesla added: “We are thrilled to welcome Greg to the Blask team.
“His proven track record in building high-performing sales teams and driving significant revenue growth in the igaming sector makes him the ideal person to lead our commercial strategy as we continue to expand our global footprint.”
Blask, which is backed by Yolo Investments, launched its AI-based analytics tool in March.
Arnold Ash is EGR’s Executive Recruitment Partner. They support ambitious organisations to identify and attract industry leading executive talent. Find out more here.