Black Type CEO: We want our product to be as good as our pricing

Keith Oliver tells EGR the bookie doesn’t want to be just a “price -sensitive option”

Black Type has pledged to become a “top quartile operator” in terms of UX through a major product investment with platform provider FSB. Speaking to EGR this morning, Black Type CEO Keith Oliver said the operator wanted its UX to match its well-respected pricing. “Our reputation is that we offer good prices on good events…

Black Type | Product