BGO beefs up affiliate oversight with new tracking partnership

Online casino operator will monitor affiliate landing pages to ensure compliance with Gambling Commission regulations

BGO Entertainment has launched a new initiative to monitor its affiliate activity through a partnership with affiliate tracking technology firm Rightlander. Rightlander automatically scans any website and builds a list of locations where an operator’s brand has been mentioned or linked to. The software then clicks each link through to its final destination on a…

BGO Entertainment | Gambling Commission | Marketing | Regulation | Rightlander