BGC’s ‘Take Time To Think’ campaign takes centre stage for West Ham versus Spurs
Industry trade body’s high-profile safer gambling messaging promoting RG tools to feature heavily in and around London Stadium
The Betting and Gaming Council’s (BGC) new ‘Take Time To Think’ campaign will be on full display at the televised Premier League clash this Sunday between West Ham United and Tottenham Hotspur.
The safer gambling messaging and the distinctive logo will be shown on the perimeter LED boards for the first 30 seconds of each half of this London derby, which will be screened live on Sky Sports at 2pm.
‘Take Time To Think’ will also be displayed on large digital screens outside the London Stadium, as well as on both screens behind the goals.
These assets have been donated by West Ham’s shirt sponsor and BGC member, Super Group-owned Betway.
There will also be a full-page ad promoting the campaign published on the inside front cover of the matchday programme.
‘Take Time to Think’, which replaced ‘When The Fun Stops, Stop’, was unveiled on 15 October and encourages customers to use a range of safer gambling tools offered by the BGC’s operator members.
A series of TV adverts show customers pausing mid-play before deciding whether to use the RG tools.
As well as Betway, other firms funding the multi-million-pound campaign are William Hill, Entain, bet365, Gamesys, Flutter, BetVictor, Kindred Group, Betfred, PlayOJO, Betsson and Microgaming.
Michael Dugher, chief executive of the BGC, said: “I am delighted that ‘Take Time To Think’ will feature so prominently at the West Ham versus Spurs game, and that it will receive a nationwide audience on Sky Sports.
“Our research has shown that the ‘Take Time To Think’ message will encourage even more customers to pause and consider whether to make use of the wide range of safer gambling tools that are available. That will enable them to stay in control of their betting,” he added.
The BGC said that its members already ensure at least 20% of their TV and radio adverts are safer gambling messages.
It is estimated that around two million customers – or roughly one in five – have already taken advantage of deposit limits.