BGC chief hails SGW as “another huge success” following record social media impressions
The trade body revealed SGW messaging garnered 50 million impressions across the week
Betting and Gaming Council (BGC) CEO Michael Dugher has hailed this year’s Safer Gambling Week (SGW) “another huge success” as the trade body reveals the stats behind the initiative.
The BGC announced that social media impressions across the week reached 50 million, up 70% on the figures recorded in 2022.
The trade body also confirmed that safer gambling messaging was displayed on social media sites nearly 30 million times.
Alongside the social media impressions, the BGC said the Safer Gambling Week website was visited half a million times throughout the week.
As well as revealing the figures behind SGW, the trade body highlighted the support the initiative received from prominent English football clubs, including West Ham, Brighton and Blackpool, with the Tangerines displaying safer gambling messaging on their shirts during their EFL League One game against Shrewsbury Town.
Dugher also emphasised that the successful impact made by the campaign will subsequently lead to an increased use of safer gambling tools such as time-outs and deposit limits.
He said: “The record numbers for both impressions and website visits show that the industry has never been more committed to ensuring the many millions who enjoy a regular flutter continue to do so in a safe and responsible environment.
“Thanks to SGW, we can be confident millions of people are better informed about the ways they can enjoy their hobby even more safely and responsibly; that’s something the entire industry can be proud of.
“But the regulated industry’s commitment to safer gambling is not just for one week of the year. It is our mission for every week of the year,” the CEO added.