Betway scores Robbie Keane as brand ambassador

Betway has added former Premier League striker Robbie Keane to its stable of brand ambassadors.

In the online operator’s latest marketing push, Keane will provide his insight to fans with regular blog posts that will be hosted on the group’s editorial hub, the Betway Insider.

Keane, best known for his spells with Tottenham, is also Ireland’s record goalscorer and played professional football in Italy, the US and India.

Keane addition to Betway comes as the brand launched its UK and Ireland marketing campaign around the upcoming FIFA World Cup in Qatar.

The ‘Quest to Qatar’ promotion sees customers get rewarded for their loyalty as they build a free bet pot for the tournament that kicks off on 20 November.

Speaking on partnering with Betway, Keane said: “I’m thrilled to be joining Betway as a brand ambassador and am looking forward to sharing my views and opinions on the upcoming World Cup tournament and on the Premier League season.”

Anthony Werkman, Betway CEO, said: “It’s with great pleasure that we welcome Robbie Keane to our roster of brand ambassadors.

“Robbie is well known with football fans in the UK and Ireland for his goalscoring achievements in the Premier League, while his record for the Republic of Ireland speaks for itself.

“With the World Cup just weeks away, we’re all looking forward to hearing his thoughts on the world’s biggest football competition,” he added.