Betway scores long-term partnership with Nottingham Forest
The Super Group-owned operator enters multi-year agreement with the Premier League side which will see the brand’s logo appear on LED boards at the City Ground
Betway has entered into a long-term branding agreement with Premier League side Nottingham Forest and will become the team’s official betting partner in the process.
The deal will see the Betway logo feature on LED advertising boards around Forest’s City Ground home stadium during all Premier League, FA Cup and Carabao Cup fixtures.
The agreement will also include benefits for Betway customers, including tickets, merchandise and ‘play on the pitch’ opportunities.
Neal Menashe , Super Group CEO, said: “Betway’s customers love football, especially the Premier League, and we leverage partnerships like this to reward them with exclusive opportunities and content.”
Paul Bell, Nottingham Forest COO, added: “We are delighted to welcome Betway as our official betting partner.
“Their reputation for excellence and commitment to enhancing the fan experience makes them a perfect partner for Nottingham Forest.
“This partnership will bring new opportunities for our supporters, from matchday experiences to unique fan engagement initiatives. We look forward to working closely with Betway over the coming seasons.”
Via the partnership, Nottingham Forest become the latest Premier League club to join forces with Betway, joining the likes of Arsenal, West Ham, Brighton and Manchester City.
The operator has served as West Ham’s front-of-shirt sponsor since 2015 and penned the City deal earlier this year to become the club’s official betting partner.
Betway stands as Brighton and Arsenal’s official global betting partner, while the firm also sponsors Atletico Madrid and a host of NBA franchises.
Earlier this month, Betway’s sportsbook director Jas Deol announced he was stepping down from the role after 13 years of service.