Marketing

Betway renews CD Leganés partnership despite imminent Spanish ad ban

Malta-based operator inserts breakaway clause in contract after extending front-of-shirt deal

Betway has renewed its front-of-shirt sponsorship with Spanish football club CD Leganés ahead of the country’s proposed clampdown on gambling marketing. The deal – originally signed in 2018 – has been extended into next season despite the club’s relegation from La Liga to the second tier, albeit at a reduced price. The agreement reportedly cost…

Betway | La Liga | Marketing | Regulation | Shirt sponsorship | Spain

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