Marketing
Betway plots global expansion with €100m marketing war chest
Operator appoints Saatchi & Saatchi to create and deliver a new global ad campaign in 2019
Email
Print
Betway has announced plans to spend €100m on marketing in 2019, to support its growth into new international markets. The company yesterday appointed Saatchi & Saatchi as lead creative agency to oversee the launch and rollout of a new global campaign. “As our industry and consumer behaviours change, sport remains a social currency around the…
Log in to continue reading
Don’t have an account?
Register here
Problems logging in? email us at membersupport@egr.global
Latest
Marketing | William Hill repositions brand in new-look TV ad campaign
News
19 April 2019
Finance | ATG and Svenska Spel top Sweden Q1 revenues
News
18 April 2019
Casino | River iGaming targets “traditional players” with Vegas-themed UK brand
News
18 April 2019
Marketing | Betway boosts horseracing presence with All-Weather Championships extension
News
18 April 2019
Launches | The week in B2B news (18 April 2019)
News
18 April 2019
Launches | Kambi to power Moldovan betting monopoly
News
18 April 2019
Product | Taste of America: How US entrepreneurs are combining financial trading with sports betting
Insight
18 April 2019
Regulation | BOS reports Svenska Spel and ATG to Swedish Competition Authority
News
17 April 2019
