Marketing
Betway plots global expansion with €100m marketing war chest
Operator appoints Saatchi & Saatchi to create and deliver a new global ad campaign in 2019
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Betway has announced plans to spend €100m on marketing in 2019, to support its growth into new international markets. The company yesterday appointed Saatchi & Saatchi as lead creative agency to oversee the launch and rollout of a new global campaign. “As our industry and consumer behaviours change, sport remains a social currency around the…
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