Betway pens deal with Arsenal to become official betting partner
Super Group-owned brand will help create new global activations and exclusive content for fans across all social media platforms
Betway has signed a new multi-year deal with Arsenal to become the North London side’s official global betting partner.
The Super Group-owned operator’s branding will feature on advertising boards at Arsenal’s Emirates Stadium in all domestic matches in the Premier League, FA Cup and Carabao Cup.
The pair will work together to enhance fan experiences by creating and delivering worldwide activations and content across social media platforms.
Betway will also provide a code of conduct and responsible gambling training to all staff and players at Arsenal, which outlines gambling regulations and provides education on gambling-related harm and available tools and support.
Anthony Werkman, CEO of Betway Group, said: “Having built one of the most exciting and enviable global sport sponsorship portfolios of any industry, I am absolutely thrilled to announce our new partnership as the official global betting partner of Premier League side, Arsenal.
“We’re excited to work together to deliver great content and experiences for Arsenal’s huge global supporter base, and Betway will also be working with the club to ensure the partnership follows industry marketing protocols and important responsible gambling practices.”
Juliet Slot, chief commercial officer at Arsenal, added: “We are pleased to announce Betway as our official global betting partner. It is the latest of a number of global brands to join our family of partners in recent weeks, a further sign of our commercial strength as a club.
“We are excited to work with Betway to bring more experiences for our supporters across the world and promote the importance of responsible gambling.”
Betway already holds a Premier League presence via its official global partnership with Brighton and front-of-shirt sponsorship deal with West Ham.