Betway pens multi-year title sponsorship agreement with SA20
Online operator secures title rights for South Africa’s top T20 cricket competition as it bolsters its commercial portfolio
Betway has penned a multi-year agreement to become the title sponsor of South Africa’s premier T20 cricket league, SA20.
Betway will lend its name to the competition, which starts on 10 January 2023 and runs until 11 February.
The Betway SA20 will see six teams play 33 matches across South Africa, featuring top cricketers Jos Buttler, Adil Rashid and Eoin Morgan.
The new deal bolsters Betway’s existing cricket sponsorship portfolio which includes deals with Cricket South Africa and Cricket West Indies.
Former England cricket star Kevin Pietersen is also a brand ambassador for the online operator.
Betway noted that with the sponsorship it aims to make the Betway SA20 the largest cricket league in the world outside of India.
Anthony Werkman, Betway CEO, said: “It’s a great privilege for Betway to become the title sponsor of the inaugural Betway SA20 as we continue to position ourselves as a market leader with our cricket offering on our sportsbook.”
Graeme Smith, Betway SA20 League commissioner, added: “This is another significant milestone for us as we welcome Betway to our growing list of invested partners.
“They are a global brand with a passionate interest in cricket around the world and we look forward to seeing the Betway SA20 scale new markets and audiences globally.”