Betway hits 65 million views on esports YouTube content
Operator reaches major streaming milestone as concerted esports effort pays dividends
Online operator Betway has amassed 65 million views on its esports YouTube channel, representing a major milestone for the brand.
The channel’s content ranges from Counter-Strike: Global Offensive (CS:GO) gameplay, including tutorials and challenges, through to interviews with leading esports stars.
The channel also boasts 215,000 subscribers and a total watch time of more than three million hours in its history.
Its most watched video, ‘How Many Hours Do You Have In CS:GO?’ featuring Betway’s stable of esports stars, has reached more than 1.5 million views.
Betway said its esports YouTube channel content delivered “insight and understanding not offered or seen by other betting brands”.
Adam Savinson, Betway esports director, said: “We are proud to reach this huge milestone but this is only the beginning.
“The brilliant work that the content team at Betway is doing is pushing us towards even bigger landmarks and we can’t wait to hit bigger milestones,” he added.