Betway expands PSG esports sponsorship
Online operator lands one-year extension to PSG.LGD partnership
Betway has expanded and extended its existing sponsorship agreement with Paris Saint-Germain’s (PSG) esports vertical.
Under the remit of the agreement, Betway will continue as the main partner for the PSG.LGD esports team based in Shanghai for a further year.
Betway will also become PSG’s official esports betting partner.
Betway and PSG.LDG have been partnered since 2018, with Betway supporting the team throughout domestic tournaments in China and on the international scene.
PSG’s esports division first partnered with LGD Gaming in 2018, creating the Dota 2 specialist organisation in the process.
Paul Adkins, Betway operations and marketing director, said: “We’re delighted to renew our partnership with PSG.LGD’s legendary Dota 2 team.
“Our relationship has gone from strength to strength and it’s been a very successful sponsorship for us. We’re now very excited to be able to take it to the next level,” he added.
Fabien Allègre, PSG director of brand diversification, commented: “Through our existing relationship, Betway has proven itself to be an organisation that really understands the gaming community, and together we are looking forward to innovating and delivering truly unique and exclusive experiences to our fans together.”