BetVictor unveils new corporate identity
Online operator reveals new umbrella company BVGroup which will oversee B2B and B2C operations
BetVictor has unveiled a new corporate identity under the guise of BVGroup.
The new umbrella company will encompass the firm’s B2C and B2B operations, while also boasting a new logo and corporate website.
The group’s flagship BetVictor brand will keep its name, while its white-label relationships with Parimatch, Heart Bingo, BildBet and talkSPORT BET will remain unaffected.
BVGroup has also unveiled a new brand, Wiz Slots, following the corporate rebrand.
Andreas Meinrad, BVGroup CEO, said: “During our 75 plus years in business, we have established ourselves as one of the most reputable gambling companies in the world.
“Our new identity, BVGroup, helps us define ourselves more effectively, highlighting how far the company has come from its bookmaker beginnings.
“While we remain intensely proud of our heritage, our focus is always on the future and how we can continue to innovate and grow to best serve our customers and partners. BVGroup is an exciting development in the progress of the company,” he concluded.