BetVictor pits man against machine in new creative campaign

Operator’s ‘make your best bet’ campaign celebrates the unpredictability of sport ahead of this summer’s World Cup

BetVictor’s latest creative campaign entitled ‘make your best bet’ hit screens for the first time this weekend as the operator kicked off a sustained marketing push ahead of the 2018 World Cup. The operator’s new “man vs machine” advert was first televised during the broadcast of Saturday’s Grand National at Aintree. The ‘make your best…

BetVictor | FIFA World Cup | Launches | Marketing