BetVictor partners with talkSPORT to launch new UK betting brand
Operator flexes white-label muscles as it unveils challenger brand set to leverage three million weekly listeners
BetVictor has partnered with sports radio stations talkSPORT to launch a new UK-facing sports betting brand, talkSPORT BET.
The white-label agreement will see talkSPORT leverage BetVictor’s proprietary tech to launch the new platform.
TalkSPORT BET will be promoted via the radio station alongside its existing commercial relationships, which include show sponsorships, advertising and affiliate partnerships.
TalkSPORT reaches three million listeners a week and holds global audio rights for the Premier League.
The deal represents BetVictor’s latest foray into white-label agreements, having previously partnered with the likes of Parimatch, Heart Bingo and German newspaper Bild.
BildBet was launched after the Gibraltar-headquartered bookmaker received a sports betting licence from the Regional Council of Darmstadt in October 2020.
Brent Almeida, BetVictor CCO, said: “We’re delighted to be partnering with such a well-respected sports brand. TalkSPORT BET will take the great things about talkSPORT radio and add a betting experience to offer players more ways to enjoy sport and engage with their favourite sporting events.
“We are fully committed to creating a safe and entertaining gambling experience with everything a sports fan could want in a betting brand.”
Gareth Williams, talkSPORT betting and gaming director, said the brand would look to leverage its digital audiences, as well as its radio listeners.
Williams said: “This partnership showcases the power and reach of the talkSPORT brand across its audio and digital properties.
“As well as the potential for on-air commercial partnerships, talkSPORT BET will be able to access our digital audiences through creative online activations such as odds integrations and betting widgets.”
TalkSPORT is owned by News UK, which also runs UK newspapers such as The Times and The Sun.