BetVictor migrates desktop site onto mobile codebase
Gibraltar-based operator promises punters a “faster and more intuitive” UX with desktop front-end overhaul
BetVictor today launched a new responsive website designed to unify the customer experience across its mobile and desktop platforms.
The Gibraltar-based operator has migrated the desktop front-end onto mobile codebase following reduced customer usage on desktop.
According the BetVictor, the switch will increase efficiency on product updates and developments and provide punters with a “faster and more intuitive” user experience.
BetVictor has also integrated its improved Horse Racing Smart Cards and a new in-play overview onto the new website to promote more personalised content.
Director of product Eoin Ryan said: “We’re delighted to have migrated our growing customer base onto a new and slick responsive website.
“With this migration, we’re able to provide our customers with a unified product experience across our website and native apps.
“Desktop users will also notice a major improvement in terms of speed and availability of product features,” he added.
Product director Ryan spoke to EGR about the operator’s new Smart Cards feature in September.