BetVictor launches World Cup promo “The Million Pound Bet”
Operator to pay a top prize of £1m to the punter who places a winning bet with the longest odds on any World Cup market during Russia 2018
BetVictor has pledged to award £1m to the customer who places a winning bet with the longest odds during the 2018 World Cup in Russia.
The operator launched “The Million Pound Bet” competition today alongside a new TV advertising campaign which will air on Channel 4 at 9.30pm.
Customers will qualify for the promotion by placing a World Cup single bet of £1 or more and BetVictor has said it will backdate any wagers staked before the launch of the competition.
Punters will then be able to track their progress on a leaderboard hosted on the BetVictor sportsbook and the prize will be shared if there is more than one winner.
In addition to the guaranteed £1m jackpot, BetVictor will also give away a £5k daily prize to the customer who places a winning bet with the highest odds on each of the 25 tournament matchdays.
BetVictor head of product Eoin Ryan said: “We’re incredibly excited about the World Cup which will be the highlight of the sporting year.
“The Million Pound Bet is the culmination of a lot of hard work behind the scenes to ensure we give customers real value and a great betting experience during the forthcoming World Cup with an opportunity to win a fantastic prize for a minimum stake of one pound.
BetVictor’s Eoin Ryan
“Our recently launched #PriceItUp Builder will be a perfect product for customers to use as they seek to create a bet that could top the leader board.
“Hopefully it encourages customers to trust their instinct and embrace the unpredictable,” he added.
The Million Pound Bet is the second £1m promotion from BetVictor during a major international tournament after its Million Pound Goal campaign during Euro 2016.