BetVictor hires new creative agency for World Cup marketing push
Karmarama previously produced a six part sports-entertainment series for Kindred’s Unibet brand in 2016
BetVictor has appointed Karmarama, the creative agency used by Unibet, to boost its marketing efforts in the run up to the World Cup.
Karmarama, which also produces marketing campaigns for the BBC and Just Eat, will produce a new brand campaign that the operator believes will differentiate it from its competitors.
Head of brand at BetVictor, Shane Stafford, said the campaign would be unique and help establish a clear identity for the BetVictor brand ahead of the World Cup.
“What impressed us most was Karmarama’s understanding of the BetVictor brand. Karmarama’s creative, technology-focused approach made them an ideal fit for us,” Stafford added.
MD for Karmarama, James Denton-Clark, said: “We’re hugely excited to be working with BetVictor, a true challenger brand who aren’t afraid to take chances.
“They share the same creative ambition as ourselves and with this being a World Cup year, our new partnership is ready to take on the challenge.”
The agency previously produced a six part sports-entertainment series for Kindred’s Unibet brand in the run up to the 2016 summer of sport.