BetVictor builds on Million Pound Bet success with Best Bet Wins

BetVictor has announced a new Premier League promotion, Best Bet Wins, that aims to tap into the increasing popularity of user-generated markets.

Best Bet Wins will work in the same way as the operator’s World Cup campaign, The Million Pound Bet, with the punter who selects a winning single bet with the longest odds during a weekend of domestic football action scooping a £5k prize.

Customers will be able to track their progress on a real-time leaderboard each weekend to see which bets are currently leading, while £5k in casino bonus funds will also be shared each week by those occupying a top 50 position.

Best Bet Wins will replace BetVictor’s Golden Goal promotion and aims to harness the success of user-generated markets which have become an integral product for UK sports betting brands.

William Hill’s #YourOdds bet builder, for example, accounted for 25% of the operator’s total World Cup revenues.

BetVictor’s head of product, Eoin Ryan, said: “The success of our World Cup campaign, The Million Pound Bet, encouraged us to continue with this competition format into the forthcoming domestic season.

“We saw how popular the competition was in attracting new customers and retaining existing ones and how much excitement it generated during the tournament.

“We want to build on the positive momentum generated by The Million Pound Bet during the World Cup as we continue to listen to our customers’ needs and expectations and constantly strive to improve the customer experience.

“As with The Million Pound Bet, our best-in-class #PriceItUp Builder is likely to be a valuable tool to customers when building their best bet,” he added.