BetVictor nets ex-Entain and DraftKings head to lead marketing operations
Paul Archer joins from Wynn Interactive to become the operator’s new head of marketing
BetVictor has appointed former Entain and DraftKings head Paul Archer as the operator’s new head of marketing.
Archer joins BetVictor from Wynn Interactive where he served as a marketing director from November 2020.
He joined Wynn Interactive after it acquired BetBull, where he had been serving as marketing director since December 2016.
Archer also had a year-long spell with DraftKings as its international head of affiliates, and spent 18 months with Entain as head of acquisition.
He has also spent time with PKR.com and Gamesys Group across his lengthy career in the industry.
In his role as head of marketing, Archer will oversee the marketing strategy for all of BetVictor’s brands, including Parimatch and Heart Bingo.
He will be based in Gibraltar in his new role.
Archer’s appointment follows that of Sarah Caskie as head of Heart Bingo in September.
Caskie originally joined BetVictor in August 2017 as head of affiliates, before being promoted to head of acquisition in May 2021.
Elsewhere, BetVictor recently announced the launch of a new UK-facing sports betting brand, talkSPORT BET, in partnership with sports radio station talkSPORT.