Bet UK becomes official betting partner of Premiership Rugby
LeoVegas-owned sportsbook brand will launch a free-to-play results predictor as part of the new campaign
LeoVegas has agreed a multi-year deal for Bet UK to become the official betting partner of Premiership Rugby from the 2019-20 season.
Bet UK will be the official betting partner, with sister site 21.co.uk becoming the official online casino partner of the competition.
According to Bet UK, the operator is aiming to increase brand awareness with a “predominantly male audience” through a live and digital presence at Premiership Rugby matches.
The new partnership involves Watch&Bet exclusivity, including a 24/7 live stream of Premiership Rugby, to aid Bet UK punters with in-play betting.
LeoVegas also sponsored the Leicester Tigers
Bet UK will integrate the free-to-play (F2P) Premiership Rugby Predictor, an app that allows rugby fans to set up mini leagues where they must predict the results of matches.
The brand will also enjoy digital presence across twelve club websites, matchday programme space and ten minutes on the LED advertising boards at every game as part of the campaign activation.
Bet UK representative Mark Good said: “We are delighted that Bet UK will become the official betting partner of Premiership Rugby, one of the leading professional sports competitions in the UK.
“With Premiership Rugby and its growing fan base, Bet UK intends to increase awareness about the sports betting offer that it provides to its customers.
“The partnership also provides Bet UK with a platform to communicate the safer gambling tools that are available, so Premiership Rugby fans can enhance their enjoyment of the event responsibly.”
LeoVegas has previously sponsored Leicester Tigers. The LeoVegas-owned 21.co.uk brand launched a live casino TV show on Channel 5 last week.