Betting and Gaming Council makes new advertising and sponsorship code a priority

UK trade body confirms the issue of sporting sponsorship will take centre stage as new CEO Michael Dugher takes office

New Betting and Gaming Council (BGC) chief executive Michael Dugher has pledged to devise an industry-wide advertising and sponsorship code of practice. Writing a Politics Home column during his first day in office as CEO of the UK-focused trade body, Dugher confirmed that sponsorship and advertising will be made a priority as the BGC seeks…

Advertising | Betting and Gaming Council | Brigid Simmonds | Michael Dugher | Regulation | Sponsorship | UK