Better Collective seals Atemi Group acquisition in £40m cash and shares deal

Copenhagen-based affiliate firm boosts PPC footprint as annual revenue estimates surpass €120m

Better Collective has agreed a deal to acquire global igaming affiliate Atemi Group in a €44m (£40m) cash and shares deal. Under the terms of the deal, Better Collective will pay £32.5m upfront via a combination of £27.8m in cash and £4.7m in shares in the Stockholm-listed business. The remaining £7.5m will be paid in…

Affiliate marketing | Affiliates | Atemi | Better Collective | Catena Media | Jesper Søgaard | M&A