Better Collective launches US sports betting affiliate site
CEO Jesper Søgaard wants to educate American punters as the affiliate firm seeks to establish a strong stateside presence
Better Collective has launched a US-facing sports betting affiliate site following the Supreme Court’s decision to repeal PASPA.
The new website, US-bookies.com, will reportedly serve as a platform for the US horse racing community.
The site will include bookmaker reviews of operators that go live in the US over the coming weeks as well as educational content for Americans that are new to horse race betting.
US-bookies.com will expand beyond horse racing in the future and features an interactive map of the USA that breaks down the gambling legislation of every state. So far, only New Jersey is live.
Interactive map of the US on US-bookies.com
Better Collective CEO Jesper Søgaard said: “Just like most of our peers in the industry, we are very excited about yesterday’s Supreme Court ruling.
“Better Collective is looking to increase our portfolio in the market, and us-bookies.com is just the start of a much wider plan to target the US market.
“The USA has always been an interesting market to follow, and US traffic to our bettingexpert.com site already ranks within our top five traffic sources.
“This decision is sure to become a catalyst for many operators and affiliates to become more aggressive with their strategies to enter it.
“My hope is that Better Collective will establish a stronger presence in the US to help give the proper tools to new punters navigating the egaming space for the first time,” he added.
Better Collective recently topped the 2018 EGR Power Affiliate rankings.